The Acropolis Vision Crafting Session

Get the clarity + confidence to take the RIGHT steps in your business in 2024

Sidestep the Overwhelm

to Build a Business That Supports Your Life, Not the Other Way Around

When you wake up 12 months from now, will you be in the same place you are now in your business & life? Or will you be making the progress you hope for? Successfully making this progress means getting clear on your vision - the destination you’re moving towards - and the steps needed to reach it. This means:


  • Identifying the RIGHT things to work on, so you aren’t wasting your time hustling needlessly
  • Confronting the overwhelm, self-doubt, & distractions that are holding you back
  • Getting intentional about building your business from the ground up instead of chasing endless tactics & “what’s working now”

Most business coaches try to force your business into their own system - an approach based on copying someone else’s business without first asking whether that is aligned with what you want from your own business.


Instead, through the Acropolis Model, I help you craft a business built uniquely around YOU - fit to your lifestyle goals, strengths, values, personality, & vision. The first step is formulating that vision: identifying what it is you want out of your business. Then, creating a roadmap to get there, so you can eliminate the confusion, uncertainty, & distraction that makes progress so challenging. That’s the purpose of the Acropolis Vision Crafting Session.

What's a Vision Crafting Session?


The Problem

Most coaches will sell you a paid call through a free “discovery session,” where all the pressure sits on that paid call to make you feel like the price was justified. During that call, the coach will focus on your most immediate pain point to try and get you fast results so you feel like it was worth it. To do this, they will recommend tactics that fit their preferred system for getting business results.


If you’re lucky, they will be good at thinking on their feet and will come up with some good ideas for you. The problem is, they never took the time to get to know you and what you want from your business, meaning their recommendations may or may not be aligned with your goals.



The Solution

An Acropolis Vision Crafting Session flips the coaching model on its head. Tactical recommendations won’t do you any good until you have a clear sense of where you’re heading. Addressing your current, possibly even urgent problems might help tomorrow, but it won’t help you long term to create a business that actually delivers all of the benefits and objectives you want from it.


How it Works

Once you apply and I’ve sent you a link to book, we begin with a call to uncover what exactly you want out of your business. From there, I’ll draft a Vision Statement - a document spelling out your big-picture vision for your brand, how you want this to support your life, and what kind of business model you’ll use to best achieve this.


Once your brand vision & identity and business model are locked down, I’ll create a roadmap spelling out a step-by-step action plan to move you forward towards that vision. We’ll review this together, make any necessary edits, then you’ll get both of these items in a document as a final deliverable.


I’ll pour all of my ideating, research, and vision crafting skills into helping you design a framework that will carry your business through seasons of change and empower you to unleash your full creative potential, and, ultimately, leave a legacy you can be proud of.

What does it cost?

For $500*, you get:

  • An outside perspective on your business to give you the clarity so often missing when you’re too close to things
  • The clarity to finally put to rest the confusion, self-doubt, & insecurity holding you back
  • A clearly articulated, long term vision that will save you countless hours & dollars chasing programs, tactics, and “experts” that aren’t aligned with your objectives
  • An actionable roadmap to help you implement your vision with confidence, knowing exactly what you need to do each day to keep moving the needle
  • The ability to hone in on output (what you have more control over) vs outcome (what’s outside your control)
  • Alignment between your brand identity, positioning, business model, messaging, and marketing strategy
  • The excitement that comes from feeling empowered to unleash your creative energies to bring your vision to life

*Payment is up-front in full, with no refunds.

Hi, I'm Josh

I like pushing people out of their comfort zones, to step into their full potential as entrepreneurs & creators. I’m obstinately anti-status quo, and refuse to let my clients do things the way everyone else is doing them or to compromise what makes them stand out. I think tactics are a whole lot of fun, but aren’t meaningful until you have a solid brand foundation and vision for where you’re going. All of which to say, if we work together, expect to be challenged, to be pushed to think deeper & longer-term than you’re used to, but also to come away excited for what’s next. My goal for our time together is to leave you with a hint of adventure, of what could be. To open your imagination and empower you to tap into what makes you, YOU.



About Me

I’m an ex-ad agency copywriter turned content & brand strategist with an undergrad in business and a masters in ancient warfare. I combine insights from brand building, the ad industry, and the creator economy to help creator entrepreneurs think differently about their businesses. I’m also a husband and dad to two gorgeous kiddos, which means I have a particular soft spot for parents seeking to build their businesses while balancing that with the demands of parenthood.


The way I can best add value to you is by connecting dots to help you grasp the ever-evolving world around you and to find your place in it. As long as you can avoid getting trapped down one of my (many) rabbit holes, you should be safe. Probably.


Tell Me About Your Project

1. Briefly describe your business. Include what you do, for whom, and what stage you are at (just starting, have made some sales, been in business for over a year, etcetera).

2. What do you bring to your business that no one else could? (Skillset, a unique viewpoint, connections, etcetera.)

3. Why do you care about this? Why do you want to pursue this business, beyond just making money?

4. What’s the biggest challenge holding you back from getting your business to where you want it to be?

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